The implications of the research could send tremors through international fast-food outlets such as McDonald's and KFC, which are already facing multi-million dollar lawsuits, with customers arguing that they have became addicted to fast food that subsequently damaged their health. Until now the companies have stressed the "personal responsibility" of customers.Personal responsibility! How quaintly old fashioned.
If I owned McDonald's I'd simultaneously shut down every restaurant throughout the world and erect giant, flashing neon signs that said: "Closed by order of the health fascists."