VISITSCOTLAND, the body responsible for tourism, spent £7.4 million developing its website but failed to buy up one of the most popular web versions of its name - visitscotland.co.ukWell, it's not too late:
Anyone who types visitscotland.co.uk into an internet browser is told that the website is for saleThat's OK then, isn't it?
A spokesman for VisitScotland said the company did not view the sale of the domain name as a threat and had no intention of bidding for it.But the government-funded tourist body has a plan in the event of someone purchasing the .co.uk domain name:
"At the moment, there is no content on it. If someone was to buy it, it could be seen as something very similar to our own. If so, it could be seen as ‘passing off’ and then we would take the appropriate legal steps with the full force of the law."Ah, that's all right. Instead of investing a few pounds to protect the expensively created brand there's always the option of spending tens of thousands on a lawsuit. Perhaps it's some kind of Keynesian job creation scheme for Edinburgh solicitors and advocates. You know it makes sense.