Advertising experts have been called in by the Scottish Executive to promote a more modern image of Scotland abroad.But it's not just the country that may need a new image. What about Jack himself?
Jack and Chloe have been knocked off the top spot as the most popular names for Scottish babies.So parents in England still put "Jack" at number one, but not here in Scotland. Surely this has no connection with the name of our beloved leader.
While Jack remains the most popular baby name in England, Lewis, which has its origins in Germany, is now favourite with parents north of the Border.