An Executive spokeswoman said it was looking at ways of changing how people perceive Scotland.If the Executive wants to change "how people perceive Scotland" then they should stop wasting public money on boondoggles of this sort. Sadly, we're now known throughout the world for the vast overspend on the Holyrood project. There's nothing wrong with the traditional Scottish image of honesty, reliability and financial prudence. Don't let Labour ruin it.
"Scotland’s traditional image is known and loved, but it is important that for Scotland to compete, we build on this image."
Monday 24 May 2004
Why on earth has the Scottish Executive spent £300,000 researching a new Scottish logo? Note the standard NuLab response to criticism: